In our second report from the 2nd annual Milwaukee Beer & Brat Bash at SXSW in Austin, we asked guests from all over the country and the world when they here the word 'Milwaukee', what first comes to their mind. We received a wide varied responses.

 The Milwaukee Beer & Brat Bash was organized by group of passionate Milwaukee creatives in techonlogy. Close to a 1,000 people RSVP'd for this year's event. Listen to the story below, and love to know your thoughts...

88Nine RadioMilwaukee at SXSW is sponsored by Visit Milwaukee.