March 9 2013
It has always been a challenge to try and catch a film at SXSW while I'm covering interactive events. However, this year I will make an effort to see as many films as I can without driving myself crazy. So today, I will attempt to catch a documentary on the world of bartenders and craft cocktails. I just couldn't help but think of Milwaukee's own craft cocktail establishements like Foundation, Hotel Foster, Bryant's Cocktail Lounge and others.
The title of this documentary is 'Hey Bartender' and it tells the story of the bartender in the era of the craft cocktail. The film tells the story of two bartenders trying to live out their dreams via bartending. One bartender, formerly a marine, aims to the principal bartender at the best cocktail bar in the world. The other bartender aims just to keep his struggling bar alive. The film looks at the lives of bartenders from both sides of the coin.
Directed by Douglas Tirola, the film features some of the world's best bartenders, and it gives access to some of New York's exclusive cocktail bars. The film features commentary from Vanity Fair’s Graydon Carter, Queen of New York Nightlife Amy Sacco, and the King of Cocktail, Dale DeGroff. For more details visit the film's Facebook page.