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88Nine Radio Milwaukee

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Technically Yours, Hack Lollapalooza

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Technically Yours is a new 88Nine blog that focuses on tech and music. We've decided that there is so much innovation in the area of music tech, but no place where can you get a snapshot of what it is really going on in the field. The blog will cover new mobile and web apps, music websites, gadgets, instruments and more. Most of the stories we will write will have something to do with music tech, but some will be primarily tech based stories. If you have any ideas or want to share something in this subject matter that others would like to know about please email me at tarik@radiomilwaukee.org.

Lollpalooza will be celebrating its 20th anniversary this year in Chicago, and like many festivals, they are trying innovative ways to promote their events.  However, Lollapalooza has probably created one of the most unique ways to market their event by asking developers to hack their API (Application Programming Interface) and create web and/or mobile apps for their audience. An API is a particular set of rules and specifications that software programs can follow to communicate with each other (from Wikipedia). The folks at Lollapalooza debut the challenge called HackLolla at Music Hack Day in San Francisco.

Lollapalooza is offering over $5,000 worth of prizes and tons of promotional exposure for the best mobile, web and desktop apps created using their API. Developers can access data on artists, events, stages/venues and updates for Lollapalooza 2011. Prizes will be awarded for apps that help fans get the most from their Lollapalooza experience before, during and after the Festival. Winners will be promoted on the official Lollapalooza website and to fans via email, Facebook, Twitter, and the jumbotron screens at the Festival. The two winning apps, a Grand Prize winner and People’s Choice winner, will be publicized to the entire Lollapalooza fan base and attendees, and the winning developers will each receive 2 VIP passes to Lollapalooza. The Grand Prize winner will also receive airfare and hotel accommodations for Lollapalooza.

If you are a developer, designer and want to partake in this challenge visit the HackLolla website for all the details. The submissions will be judge on quality of idea, implentation of the idea, and impact. The deadline to submit your app is June 24, 2011.