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The Story Behind BlakRoc

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"The same people that get driven crazy by hip hop, are the same people that listen to music that drives me crazy like Journey covers..." - Dan Auerbach of The Black Keys

If you haven't heard of BlakRoc, it is time you have.  BlakRoc is a collaboration between The Black Keys and Damon Dash(Jay-Z, Roc-A-Fella record). It is an independent project meaning no major label.  The album features Mos Def, Q-Tip, Raekwon, RZA, Jim Jones, Billy Danze of MOP, Pharoahe Monch, and others. The album was released on Black Friday (some clever marketing). The website for BlakRoc showcases videos from the recording process, and even a limited BlacRoc Camaro that you can buy. The whole album was created in 11 days from start to finish

Some fans might not be thrilled about The Black Keys' foray into hip-hop. But to all the naysayers, Auerbach says this:

"Hip-hop is the new rock 'n' roll. And anyone who doesn't think that is living in the past," says Auerbach. "It's all just American music when you get right down to it. It all comes from the same place."

If you want to know more about the story of BlakRoc, take a listen to this NPR interview.

BlakRoc Interview from NPR

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[vimeo=http://vimeo.com/6688478]

[vimeo http://vimeo.com/7476234]