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88Nine Radio Milwaukee

Today's stream is sponsored by Maxie's

"Make Milwaukee": Creativity Attracts Creativity

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Listen: Last week, we saw an illustration of an idea stemming from Creativity Works! -- "creativity attracts talent." Now, we explore a subset of that larger idea, narrowing our scope to "talent attracts talent." In this piece, we head to Milwaukee Experience Design firm Kahler Slater to hear  from Executive Officer Jill Morin and Chicago transplant and Experience Design Director Tony Laporte:

[audio=http://www.radiomilwaukee.org/sites/default/files/mp3/podcast/MM%202011%20(Week%205%20-%20Kahler%20Slater)%20B.mp3]

As evidenced below, the piece is constructed to mirror how the interview unfolded; Jill was telling me about Tony, so why not get him in the room to speak for himself? Imagine that -- you're sitting at your desk, minding your own business, then all of a sudden you're called into a conference room to do an interview for 88Nine. I love our creative campaign.